The Brief- To create a packaging design for a dairy whitener brand.
What Was Our Approach?- To position the product as a the choice of the discerning tea/coffee drinker
The THINK BEARDS Idea- The Sommeliers Choice.
The concept called for a brand name (Mix N' Sip) that connoted directly the ease of preparation. This helped simplify and already easy-to-use-product and hence added to the brand value.
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